18 Nov 2013 Leave a comment

Branding Questions to Get You Started

Initially, branding was created to differentiate one’s cattle from another’s by using a unique symbol burned into the animal’s skin. A Brand goes way beyond the simple ‘look and feel’ of your logo or website, but as marketers we’re still trying to find ways to burn it into customers ‘skin’.

  • Why are you rebranding?
  • What do you want your new brand to say about you?
  • When are you launching your rebrand, and how ill you roll it out?
  • What main message do you want to present?
  • What makes you different, or better?
  • Who are you targeting?
  • How can you address your prospective customers’ values?
  • How do you want your brand to ‘feel’?

Take time to answer these questions, and you’ll streamline your branding efforts. For additional tips, details or assistance getting started contact 31 Creative at (616) 823-3238.

TOPICS: 31 Creative, Blog, Branding, Corporate Identity, Holland, Marketing, Public Relations, SEO, Social Media, Strategy, West Michigan

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