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10 Jan 2012 Leave a comment

Link Building 131

1. GET INDEXED.
The “Big 3″, Google, Bing and Yahoo, which is really 2 since Yahoo now uses Bing’s database, use crawlers to find pages, index your site, rank you, share you with the world, yada yada yada… BUT, it never hurts to speed up that process. Submitting your site to the Big 3.
Google’s Webmaster ToolsAdd a URL
Yahoo & Bing’s ToolboxSubmit your site

2. CROSS LINKING.
Based on the premise that the more quality inbound links you have pointing to your site the higher your page rank and traffic, two sites exchange outbound links to each other. Find sites that complement yours, similar target audience, keywords, geographic location, etc., to get the most out of your efforts.

3. INTERLINK YOUR WEBSITE.
Increasing the page rank of your inside pages is a great way to increase traffic to your site, and as a result, increasing your home page rank. Make sure that all of your pages are one click away from your home page. Use keywords in these links. Add a sitemap link to your footer to reinforce this concept.

4. DROP A FEW BREADCRUMBS.
Breadcrumbs are a secondary navigation term for links showing the user the path the the web page they are currently viewing. Not only does this help improve user experience (UX), but it is a clever way to add a few internal links.

5. USE 301 REDIRECTS.
You want to make sure that your user is directed to the correct page on your site right? Well let’s make sure that the crawlers are too. Your site can be accessed through several different URLs (http://, http://www., etc.), make sure that you are funneling everyone to the right place … and increasing that page’s rank.

6. ORGANIC TRAFFIC.
This is sort of a catch-22. More of a goal than a tip. If your already on Google’s first page, you’ve got it. And by “it” I mean unpaid listings at search engines or directories pointing directly to your page. These valuable organic links gained by putting together a site with quality content, accurate keywords, SEO, and a lot of work.

7. GET SOCIAL.
Tweet about your site. Post updates to your site on Facebook. Check in to your site with Foursquare. Build your LinkedIn profile. Hey, you can even throw links up on your old MySpace page. Links don’t get much easier than these, and if you’re lucky, your connections will pass them along.

8. BLOG.
Blogs, like this one, can link to your home page, other blog posts, previous tweet, your Facebook page, Google+ account, etc. These links increase your exposure, and direct traffic to your site. Beyond this self serving (boring) approach, keep in mind that blogs providing original, quality, up-to-date, cutting edge content, will be the ones that others value enough to share. Spreading your message, and your links.

9. ADD AN RSS FEED.
An easy way to add more metadata, keywords, links to your pages,  and an opportunity to let people subscribe to your message. A no-brainer.

10. CREATE A WIKI.
Wiki’s support hyperlinks and anyone can create one … or two.

11. LEAVE A COMMENT
… and a link. Although most links left in blog comment sections are turned into “no-follow” links, a well thought out comment could entice other readers to follow your link and comment or share your message.

12. SUBMIT TO DIRECTORIES.
There are a ton of these. Some more valuable than others like Yelp and Yahoo! Local. Most list websites by category, service or location … and are free. So take the time to enter your keywords, services, logos, promotions, phone numbers, urls, locations, descriptions, examples, and whatever else you can.

31. WEAR THE ‘WHITE’ HAT.
Black hat SEO results don’t last long, and often sites that employ their techniques may be banned or blacklisted from search engines. If your  goal is to get listed highly, try quality links, relevant links, honest links … and plenty of them!

TOPICS: Blog, Marketing, New Media, Programimng, SEO, Social Media, Strategy

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