18 Aug 2012 Leave a comment

On Demand Advertising

From the onset of social media, there has been a shift in how advertisers target consumers. The days where a family with a new puppy would sit through a kitty litter commercial or a senior citizen would listen to a radio spot on the latest acne medication are gone. Scanning the newspaper looking for articles between a variety of ads … gone. Driving down the road, passing billboards for motels 10 miles off the highway … gone. Most of these advertising opportunities are replaced by social media channels including Facebook, YouTube, Hulu, Pinterest, Twitter and LinkedIn.

One of the biggest differences between traditional and social is right there in the name: SOCIAL. For a social campaign to be successful, people have to actually choose to participate. To share brands with their peers, friends and family. Consumers are becoming fans of products, tweeting for customer support and connecting in today’s digital age. How are you and your brand becoming involved?

Which commercials do you help “go viral”?
Which products do you “like”?
Which brand do you “follow”?

Check out some of the social projects we’ve worked on – do you see something you would like to try? Give us a tweet, we’re happy to help you out!

TOPICS: 31 Creative, Advertising, Blog, Holland, Marketing, New Media, Public Relations, Social Media, Strategy, West Michigan

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