19 Oct 2011 Leave a comment

31 Creative Advertising Quotes

Everyone loves a good quote. Here are 31 interesting, funny, and/or relevant quotes to ponder. In no particular order:

“What you call love was invented by guys like me to sell nylons.”
– Don Draper

It’s not enough that we do our best; sometimes we have to do what’s required.”
– Winston Churchill

“The real question is, will they buy it?”
– Noel Peebles

“The best way to predict the future is to create it.”
– Peter Drucker

“I find the harder I work, the more luck I have.”
– Thomas Jefferson

“Half the money I spend on advertising is wasted, and the problem is I don’t know which half.”
– Lord Leverhulme

“I saw a subliminal advertising executive, but only for a second.”
– Steven Wright

“Nobody counts the number of ads you run; they just remember the impression you make.”
– Bill Bernbach

“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’.”
– Jef I. Richards

“If you don’t like what’s being said, change the conversation.”
– Don Draper

“Advertising may be described as the science of arresting the human intelligence long enough to get money from it.”
– S Leacoc

“A magazine is simply a device to induce people to read advertising.”
– James Collins

“The very 1st law in advertising is to avoid the concrete promise & cultivate the delightfully vague.”
– Bill Cosby

“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
– Leo Burnett

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
– SH Britt

“Advertising is the rattling of a stick inside a swill pail.”
– George Orwell

“Advertising is 85% confusion and 15% commission.”
– Fred Allen

“The creative adult is the child who has survived.”
– Ursula K le Guin

“The advertisement is the most truthful part of a newspaper.”
– Thomas Jefferson

“A hunch is creativity trying to tell you something.”
– Frank Capra

“The best way to get a good idea is to get a lot of ideas.”
– Linus Pauling

“Don’t tell me how good you make it; tell me how good it makes me when I use it.”
– Leo Burnett

“It takes courage to be creative. Just as soon as you have a new idea, you are a minority of one.”
– E. Paul Torrance

“If it doesn’t sell, it isn’t creative.”
– David Ogilvy

“Early to bed, early to rise, work like hell and advertise.”
– Ted Turner

“I figured that if I said it enough, I would convince the world that I really was the greatest.”
– Muhammad Ali

TOPICS: 31 Creative, Advertising, Blog, Marketing, Social Media, Strategy
23 Jul 2011 Leave a comment

Work Harder… Now.

We all work hard. Some harder than others.
We all procrastinate. Some more than others.

“Do a little more each day than you think you possibly can.” - Lowell Thomas

And when it comes down to it, that’s the difference. Work Harder, Procrastinate Less. Actually education, intelligence, and a little luck may play a small part.

“Apply yourself. Get all the education you can, but then, by God, do something. Don’t just stand there, make it happen.” - Lee Iacocca

Whatever your ‘Funk’, get out of it… be it weight loss, starting a business, getting out of debt, forgiving a friend, getting that handicap down to single digits, eating better, planning that reunion, curing cancer, or writing that blog post!


TOPICS: 31 Creative, Blog, Holland, Public Relations, Strategy
06 Jul 2011 Leave a comment

Quick, what’s your KLOUT score?

If you answered “What?”, this post is for you.

Klout is a privately run web-based company that attempts to measure influence across the social web. They assign scores based on a that influence, currently pulled from Facebook and Twitter accounts, and assume that a person with a higher Klout score will have more ability to drive action.
Klout’s full description of their Influence Metric.

Marketing is all about building strong customer relationships and creating value. How does Klout help with marketing when broken into its most basic functions?

IDENTIFYING the customer
It never hurts to make additional contacts. But no, I don’t see Klout helping with lead generation. While they will estimate your reach, they do not seem to extend it.
SATISFYING the customer?
Another venue to push your clients message is always appreciated, and the more connections you have the better chance you hit your clients target audience. But again, I don’t see Klout helping with customer service.
KEEPING the customer?
It’s not your score that should interest your client, but how you can influence their Klout Score, reach, presence, message, and brand.

While Klout is an acceptable tool to gauge how connected and socially active you are in relation to your peers, it is only one tool. Energy spent gathering “Friends”, “Followers”, and “Checking In”, may be better spent in other areas of your marketing strategy. It’s not how much influence you have, but how you use the influence you have.

For all of you keeping score, we’re currently a 31.

TOPICS: 31 Creative, Advertising, Blog, Marketing, New Media, Public Relations, SEO, Social Media, Strategy
21 Apr 2011 Leave a comment

Why Blog 31?

That first blog post is like a fresh canvas, a blank piece of paper, just waiting for a little paint to light it up. What to write, what to share… Why, What, When and Where? Ok, this is sounding a little too much like a children’s book, but these are good questions, questions that deserve our attention. In this first post we’ll aim to make a decent first impression while answering these tone-setting questions.

Why: Well, because 31 Creative is in the business of marketing and communications. We have a knowledge-base that should be shared with West Michigan and beyond. We’re active in our community and proud of our work. This blog is one of many ways to thank and promote our clients even more… and Why Not?

What: A frequent, chronological mixture of what’s happening in West Michigan, on the Web, and in Design. When news happens, things catch our eyes, or the stars align, we’ll blog about it. I’m pretty sure you can count on a little client and self promotion. Hey, have you been to our website www.thirtyonecreative.com?

When: There’s no time like the present! Whether you’re here to research a new website, learn about West Michigan, or join in an ‘arty’ conversation, we’re happy you’ve found us!

Where: Although the majority of our business comes from West Michigan, we have clients from Detroit, Chicago, Denver, D.C. and cities in-between. Long-distance relationships aren’t what they used to be, and now-a-days our ideal clients are from anywhere!

If you just can’t get enough of us– Follow 31creative on Twitter, Like us on Facebook, Connect with us on LinkedIn, Subscribe to our RSS feeds, or Share this page. And of course if there is ever anything we can do for you, please do not hesitate to call.


TOPICS: 31 Creative, Advertising, Blog, Branding, Copywriting, Corporate Identity, Flash, Graphic Design, Holland, Marketing, New Media, Programimng, Public Relations, SEO, Social Media, Strategy, Website Design, West Michigan, XML